The agency needed help with overflow assignments
A US content agency needed additional writers to handle client assignments. Its internal team needed support with production while continuing to meet its clients’ deadlines and quality standards.
We worked with the agency for eight months on content for brands in the energy and automotive industries. The work was white-label, meaning the agency supplied it to clients under its own name.
What we handled for the agency
Our work covered content briefs, topic and source research, writing, editorial review, and SEO optimisation. The agency could assign the work to our team and receive a completed batch on the agreed schedule.
Each article had to follow the brief and meet the agency’s standards. We reviewed the drafts before delivery so the agency had fewer editing tasks to handle internally.
- Content briefs and topic research
- Article writing and editorial review
- SEO optimisation and scheduled batch delivery
Around two articles delivered each week
Each batch took roughly one week from brief to delivery. We delivered around two articles a week throughout the partnership.
The agency had its own publishing calendars and client deadlines, so it needed to know when the work would arrive. We met every agreed deadline during the engagement.
The results over eight months
- Of white-label support
- 8 months
- Articles delivered
- ~2/week
- Brief-to-batch turnaround
- ~1 week
The agency was able to take on additional production work with support from our team. Its internal writers had fewer overflow assignments to absorb.
Having our team handle research, writing, editing, and SEO also reduced the coordination required for each batch. The agency could focus on its clients while we completed the assigned content.
The value of a reliable content partner
An agency needs a content partner who follows briefs, meets deadlines, and checks the work before delivery. Those expectations are especially important when the agency is responsible for presenting the finished articles to its own clients.
In this engagement, consistent weekly delivery and editorial review helped the agency manage its workload over eight months.